A collection of my latest and greatest from the past couple of years. Music by McFabulous
Check out the vimeo links for full breakdowns
MCCAFÉ - 25th Anniversary
A series of fun little animations for McDonald's social media accounts promoting the 25th Anniversary of McCafe. Each video features a unique Aussie invention (the Ute, Ugg Boots and the Esky) alongside the invention of McCafe. I helped design and animate various assets, backgrounds and characters for each video.
Client: McDonald's Agency: VML Studio: Studio Hackett Creative Director: James Hackett Producer: Zoe Jones Design & Animation: Bryn Desmond-Jones, Derek Lau, Jo Lui, Ben Walker
NOKIA - Sleep Smarter
While working at KAPWA Studioworks, I designed a number of illustrations for the launch of the new Nokia Health Mate App. This set is specifically for their Sleep Smarter, designed to help people realign their sleeping habits. Each image was tailored to reflect advice content, with clear colour coding and character poses.
I also animated a reel to promote the app, adapting the illustrations into character animation and motion graphics.
Client: Nokia Studio: KAPWA Studioworks Director: Robertino Zambrano Design & Illustration: Robertino Zambrano, Derek Lau Animation: Derek Lau, Bill Northcott Motion Graphics: Derek Lau, Ling Siu
These animations were created for a U.S. television pilot while working at KAPWA Studioworks. The show was a comedic look at the colonial era of U.S. history so we decided to give it an irreverent take on Pilgrims, Native Americans, the Founding Fathers and so on.
I was lucky enough to be able to design most of the characters and weapons along with additional assets seen below. I also rigged and animated our characters with hold frames to make them feel like puppets in a diorama.
Studio: KAPWA Studioworks Director: Robertino Zambrano Design & Backgrounds: Robertino Zambrano Rigging & Animation: Derek Lau Additional Design: Derek Lau
NOKIA - Loading Screen
While working at KAPWA Studioworks, I designed a range of concepts for Nokia's new loading screen. I was lucky enough to be able to be involved with the process from initial iterations to the final animation, under direction from Robertino Zambrano.
Starting with the idea of infinity, we developed a range of different directions, taking inspiration from constellations, geometric patterns and even Celtic knots before honing in on the final design.
Below are a set of sketches and gifs that cover the process of developing the final loading screen as well as iterations from other directions.
A series of videos for the Sydney Opera House to promote the Festival of Dangerous Ideas. Each episode tackles the interplay between safe and dangerous ideas throughout time. Taking the brand of the FODI and breaking it down to create some handdrawn elements was a tonne of fun.
Client: Sydney Opera House Producer: Jazz Twemlow Motion Director: Derek Lau Writer: Seaton Kay-Smith Studio: Paper Moose
Winner of the AEAF 2017 Bronze Award for Web/Viral
OPTUS - Whatever The Yes
A fun TVC animated for the Whatever The Yes campaign by Optus. Created various illustrations and animation including frame by frame and handdrawn work.
Client: Optus Agency:M&C Saatchi Studio: Resolution Design Art direction, Design and Animation: Dylan McIntyre Additional Animation: Derek Lau
Optus: Whatever The Yes
An animated explainer I created for a blood diagnostics startup. Unfortunately, the direction of the company changed and this final version was never used.
Directed & Animated by: Derek Lau Music: Podington Bear
Meat Culture is an animation designed to raise awareness and discussion about cultured meat and its potential benefits in future food development.
Created with the help of New Harvest, a non-profit research organization advancing alternatives to conventionally produced meat. Find out more at their website new-harvest.org
Both pieces were also exhibited as part of the Food by Design: Sustaining the Future Exhibition at MODA (Museum of Design Atlanta) in early 2017
Meat/Culture Writer & Director: Derek Lau Animation: Derek Lau Project Supervisor: Gabe Clark Scientific Advisor: Isha Datar (director of New Harvest) Music: Alex Arcoleo (licensed through audionetwork.com.au)
Meat/Culture - Simple Process, Simple Product Writer & Director: Derek Lau Animation & Sound Design: Derek Lau Producers: Isha Datar and Natalie Rubio (New Harvest) Music: Poddington Bear